In recent years, many technology startups have based their growth and competitive advantage on business, technological, product, service, marketing or other innovations. Banks are reluctant to provide investment loans to emerging startups basing their growth on innovative technologies. In such a situation, innovative startups emerge and are financed through such external sources of funding as investment funds, business angels, securities issuance, crowdfunding and others. Crowdfunding will develop intensively in the future as an alternative to classic forms of external financing for business ventures. It is an alternative to the financial service offerings of financial sector institutions, particularly in the segment of financing innovative start-ups.